The Four Seasons of Marketing

4:00 pm


Sep 15

Firkin Crane


Presented by Pitch'd Circus & Street Arts Festival and ISACS (Irish Street Arts & Circus Spectacle Network)

How to sell your show to Funders, Producers, Festivals and Audiences.

Have you ever thought about making a show, but you don’t know how to find a budget, secure bookings or get bums on seats? This panel is for you.

‍We will explore:

  • the marketing needs to “sell” your concept to funders 
  • get producers on board
  • learn what festivals need in order to book your show
  • What marketing needs to sell you show
  • What supports are available to you

We will have a panel of experts including producers, marketing, funding experts.

People from across the arts sector of all experiences are welcome!

We want you to drive this panel with your questions. Our experts are here for you no matter what stage of your career so please let us know your questions via this form.

Who will be there:

Helen Collins - Facilitator (Operations Manager at ISACS)

Megan Cronin (Marketing Meg) - Marketing Manager of both Circus Factory and Pitch'd Circus and Street Arts Festival. And Marketing freelancer

Juley-Ann Collins - Producer and Funding Expert

Lorenzo Baronchelli - Established Artist and Festival Director

Édaein Samuels - Emerging Artist from Cork


Helen Collins - ISACS Operations Manager

Facilitator (Operations Manager at ISACS - Irish Street Arts, Circus & Spectacle Network)

Helen graduated from UCD with a BA (Hons) in French and Linguistics in 2001, and began her career in the National Library of Ireland from 2002 – 2004. She discovered the object manipulation world via poi, which led her to manage the Jugglers’ Rest Backpackers in Picton, New Zealand in 2005, and on her return home, she joined the organisational team for the European Juggling Convention (EJC) for its first visit to Ireland in Millstreet, Co. Cork in 2006.

Following the EJC Helen returned to UCD in 2007 for a Master’s Degree in Cultural Policy and Arts Management, where her dissertation topic was the (then recent) official recognition of circus as an art form in Ireland and its impact on artists in the sector.

From 2006 – 2015 Helen went on to act as a cultural freelancer in a variety of production management, technical and box office roles, with organisations including the Dublin Fringe Festival, The National Concert Hall, Festival of World Cultures, Dublin Dance Festival, TheatreCLUB, and many more. In 2015 she joined box office software provider Ticketsolve as a Project Manager providing support and training to their network of venues and festivals. Since 2015, Helen also forms part of the Black Powder Monkeys team of pyrotechnicians.

Helen will be faciliating the discussion as well as providing information about ISACS and the supports they can offer you.

Megan Cronin (Marketing Meg)- Arts Marketing Manager

Marketing Manager of both Circus Factory and Pitch'd Circus and Street Arts Festival. And Marketing freelancer

Megan is the Marketing and Communications Manager with Circus Factory and also manages the same for Pitch’d Circus and Street Arts Festival, paying close attention to social media strategy, event marketing, video marketing, email marketing and optimisation. Megan has also worked with Lords of Strut and Síolta Circus.

During Megan’s studies she won many local and national awards for her involvement with the Music Society demonstrating her commitment to helping organisations grow and flourish. This is also where she claims she first found her passion for the Arts. Alongside this, Megan was an avid volunteer and social media volunteer for local festivals including Cork Midsummer Festival before she took up the mantle at Circus Factory.

Megan has a passion for marketing and communications and is on a mission to inspire with marketing and make it more accessible to those working in the Arts. Since graduating with a BBus Hons in Marketing and a MA in Public Relations with New Media, Megan has been working in Marketing across various industries for a number of years including e-commerce and education, before finally finding her home in the Arts in 2022. That same year, she won two social media awards for Circus Factory after working with the organisation for a short period of time. This year, she and Circus Factory are in the finals of the Cork Digital Marketing Awards.

Megan will share her expertise on marketing within the arts and what simple things you can do to improve your efforts!

Juley-Ann Collins - Producer and Funding Expert

Juley-Ann has extensive experience working in the Irish cultural landscape in national and international context, coordinating small to large scale projects, festivals and tours, funders including the Arts Council of Ireland and Creative Europe. Juley-Ann has worked across multi-disciplinary arts settings such as festivals, production companies, venues and local authorities, with a recent focus on producing street arts and circus in a freelance context.

Memberships include the Irish Street Arts Circus and Spectacle Network, and Board member for Mother Tongues. Recent clients include Louth and Limerick City and County Council, Minding Creative Minds, National Circus Festival of Ireland, Cavan Arts Festival, Pitch'd Circus Festival, Bill and Fred Productions.

Juley-Ann will share tips for rtists from a producer's perspective. What they look for to join a project, and their own person producing journey. Juley-

ann also has extensive experience with funding appliactions and share tips!

Lorenzo Baronchelli - Established Artist and Festival Director

Actor, writer, juggler, magician and musician. After several experiences with music start a research work on the clown and comedy with the theater company Erbamil, becoming an associate in 1994. He continued his education in various meetings and projects with Pierre Byland, as well as in various seminars.

Self-taught juggler since 1993, he deepens this art matured over time different educational experiences throughout Europe. His skills are reflected in the creation and interpretation of comedy theater, for kids and street shows with the companies Alicante, Erbamil and Ambaradan in many seasons and festivals, both italian and foreign.

Founder of the visual comedy quartet Slapsus, has been guest on various italian and belgian television programs as well as starring in several international tours with the shows "Synphonia" and "FairPlay" including the Fringe Festival in Edinburgh with positive response from critics and audiences. Among the performers of "3x3 = 10" by Elsinor (selected for the award Stregatto) directed by Bruno Stori and "Creatures" by Archipelago Circus Theatre and directed by Marcello Chiarenza.

He collaborates with other artists for the creation of their shows, including Vertical Events, company of theater, dance and acrobatics in vertical spaces. He shares his many years of experience in the organization of events, seasons and festivals of comedy, street and young generation theater or contemporary circus in collaboration with public and private entities. It leads alongside a busy didactic activity, teaching acting and circus arts at any levels.

Graduated in Economics, he is currently artistic director of Ambaradan managing also promotion and administration. Since 2010 he co-founded the InItinere theatre residency runned by Associazione Retroscena, a production and research center launched with the support of the Cariplo Foundation.

Lorenzo will share insights as to what he would look for as an international organiser when booking shows as well as views from an experienced artists touring internationally.

Édaein Samuels - Emerging Artist

Édaein Samuels is from Cork and Peter Moran is from Dublin, together they are the newly formed acro-duo, Those Two Idiots. These two have been circus idiots for a combined amount of 23 years,  practicing various disciplines to amuse and amaze their audiences. Peter is a juggler and balancer extraordinaire, while Édaein flies, spins and slides, on Aerial Hoop - pair acrobatics and clownish behaviour is where their two worlds - sometimes quite literally - collide.

Edaein and Peter have been bumping into each other at Circus Festivals for years. But when they attended a Social Circus training in early 2022 they put their heads together to dream up their beach themed act.

In September 2022 they wowed and entertained crowds with their 10 minute version of their show at the Marina Market, Cork, performed and developed with mentorship from Ali Stanger and Henrick Gard as part of the Pitch’d Circus and Street Arts Festival program. The company were selected for this year’s NEST/4 Nations bursary programme in collaboration with ISACS to further develop this new beach themed non-verbal comedy acrobatic show, having worked with multi-award winning street theatre artist and director, Con Horgan, on the production, they are looking forward to make you laugh and cheer with their acro-antics.

Édaein will share her journey of becoming an emerging artists as well as how the support from ISACS has helped her group and show grow.


Photo credits: Ness Keely


Free, but ticketed




1 hour